I’m passionate about digital marketing and how small businesses can use it to great advantage. It can give you a close and direct relationship with customers, and is very cost-effective. So, where to start?
Digital marketing is anything you do online that involves communication with customers. This includes:
- your website pages and anything you do to try to improve your placing in search engine results
- any emails you send (from ‘thank you for shopping with us ‘ to ‘here’s our latest newsletter’)
- anything you do on social media – Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn, etc.
plus any online adverts you place (eg banner ads, Google AdWords), listings in online directories (eg Yell.com, local tourist board websites), blog posts on your website, guest blog posts you write for other sites, text messages, videos, podcasts, webinars, apps…
And we’re talking about existing customers AND potential customers – from those who are interested in your business but haven’t bought anything, to people who don’t yet know you exist.
You can respond instantly and directly to customer enquiries, whether they’re emailing you about a specific service you offer, or asking on Twitter about something to do with the industry you work in. You can then keep that conversation going and offer other useful information to grow your relationship with this potential customer. They might not be ready to buy right now, but when they are you’ll be high in their list of places to shop.
One of the best reasons for small businesses to use digital marketing is that you don’t need a huge budget to get on the same playing field as the big boys. You can do everything yourself, and if you don’t place adverts or use paid directories you can keep costs to under £50 a year. “That sounds cheap!” Well, yes – there’s a payoff…
To keep digital marketing costs to a minimum, you will have to spend quite a lot of time on it. I appreciate this is something most small business owners are short of – but I promise you it’s worth it. There’s way to maximise most return for your efforts, and I can help with that. Read my blog for hints and tips, contact me for specific advice and help, or let me do it all for you – tell me your budget and I’ll devise a cost-effective digital marketing plan and implement it for you.