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Digital marketing – social media, websites, blogs, email newsletters… who has time for this stuff, and does it really matter anyway?!

Er, yes. It really does matter.

82% of adults in Great Britain use the internet daily or almost daily. 70% of those people access the internet using a mobile phone or smartphone.

63% of adults use the internet for social networking. The breakdown across age groups is 16-24 91%, 25-34 89%, 35-44 75%, 45-54 66%, 55-64 51%, 65+ 23%.

77% of adults buy goods or services online, and 76% of adults use the internet for finding information about goods and services. Of the people who shop online, 9% have purchased through an advert on social media or in an app.

If you’re not promoting your business online, you’re leaving those potential customers open to your competitors. Digital marketing isn’t a nice-to-have, it’s a must-do.

It doesn’t have to be expensive – your biggest investment will be time. I can help you ensure that time is used wisely, with professional advice and training explained in plain English.

Read my blog for advice, come to one of my free Social Media Cafe sessions, book on a workshop, or contact me to arrange bespoke training.

 


Data from Office for National Statistics ‘Internet access – households and individuals: 2016’