Why is it important that my website is responsive?

One of the key things about your website is that is should be responsive.

What does that mean?

It’s when your website automatically resizes and changes the layout so it looks as good on smartphone and tablet screens (mobile devices) as it does on laptops and desktop computers.

Why is it important that my website is responsive?

Here’s some stats:

46% of UK consumers use mobile devices as their primary tool in purchase decision making
The first thing consumers do is reach for their mobile. If your site doesn’t work properly, they’ll go to one that does.

1 in 4 shoppers do all their purchase research on mobile devices
ALL their research. Mobile is the ONLY way to reach 25% of potential customers.

60% of UK consumers use their smartphone at home, even if there’s a computer nearby
So even when there’s another option, they still reach for the mobile.

3 out of 4 shoppers use their mobile device to compare prices before purchasing
You might have the best price, but if customers can’t see it they won’t buy it.

Still not convinced?

OK, here’s the big one.

It impacts Google’s search engine results.

In 2015, the kings of all the internet announced ‘we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

That means, when people do a Google search on their smartphone or tablet, the results page will prioritise websites that are optimised for display on mobile devices. So if you don’t have a responsive website and your competitors do, their websites will display above yours on searches from smartphones and tablets.

Need a website makeover? Give me a shout.


Data from the Office for National Statistics